SE launched a new iPhone hit Apple boss quipped from LG. iPhone SE, the cheapest handset in Apple's history with a tag of $ 399 unlocked, rated as obsolete product."Launching products with technology and features the same old just is not the way LG," said the CEO of LG, Cho Juno when consulted on iPhone SE, which quoted from the Tech Times.According to him, LG will always provide something new for consumers. Especially in the line of high-end handsets such as the G5, the first modular Android phones can jeroannya digonta dressing.
"Although LG Electronics developed a budget smartphone line-up, we will focus on providing a fun and exotic value for consumers through premium products such as LG G5," he added.Earlier, Cho also unveil a new strategy in the world of smartphone LG. He admitted defeat from Samsung and Apple need to release a product so attractive to attract consumers."What should be done LG is releasing a unique and exciting products to help consumers expand the choice in the market, led by Samsung and the iPhone," he said.
Then LG will not be too pursuit of sales volume, but rather wants to create loyal fans. "LG branding strategy is not to seek volume growth, but to have more fans LG's loyal to the brand," said Cho.LG had actually included in the selling feature phone era with a captivating design. But they are somewhat struggled in the smartphone era. Cho said it would aggressively campaign menggeber G5 to catch up."We are at the point at which we need more spending in order to promote and create fans," added Chou
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